Marketing for the Digital Age: How to Adapt Your Traditional Marketing Strategies for New Technology

In these times of work from home and lockdowns, there has been a steep rise and need of online availability of brands. Post a harsh year and half tumultuous lockdowns and restrictions, brands are looking to expand their search and earn profits quickly. The need for online presence has never been more and brands have been a part of bidding wars across digital networks to gain more business and followers for their products. In this article, we will have a quick look at why and how digital marketing has become a stepping stone in the success of start-ups, SMEs and smaller setups.

Why is marketing important in the digital age?

As earlier, there was one linear path to reach your goals and brand, but now, there are several marketing paths available for each and every entrepreneur, big or small, in the ever-changing digital world. New consumers demand to see and buy products on the same channel as the brand’s website. In addition, digital-first consumers are not averse to taking the initiative of promoting their brand by working with one or more online channels. Even if they go offline to shop or to purchase other products, they frequently share pictures of their products on their social media pages to collect more followers. This shows that they are very active in the digital channels of the brand and can be the brand’s highest priority marketing channel.

How to adapt your traditional marketing strategies for new technology

We have seen the advent of technology as a game changer in our lives; for the better and in many ways. This technology also has started to influence and have a role in our daily lives which would drastically affect the business and marketing strategies for the brand. It’s never been easier to expand and promote your products, but brands need to be ready to offer new styles, new applications and leverage on the technologies that are in the present.

Traditional and digital marketing

Traditional marketing, as mentioned earlier, is focused on traditional methods which used to create awareness of a brand and its products through advertisements, print media, radio, TV or outdoor. Digital marketing on the other hand, has evolved from a mobile-first experience to a multi-channel solution which makes it an important segment for brands to get featured in. The adoption of digital marketing in the travel and tourism industry is not lesser than a shocker to many. According to a recent report, nearly 70% of hoteliers have a very low digital presence of one website and limited social media presence. This is not for nothing.

Social media and the internet

Social media and the internet have redefined the marketing industry. According to recent reports, people now engage in 1/5th of their daily activities through social media. According to Korn Ferry, 53% of the workforce has access to social media and a further 21% use it to update company social media accounts. All of these numbers indicate how important social media has become to reach our audience. This has led to some of the biggest conglomerates and brands to invest heavily in the social media market. The ease and the ease of interaction through social media make it a necessity for companies to use it to engage with their audience on different levels. The consumers: It is not just the companies that are actively on social media, but the consumers as well.

Digital Marketing and Start-ups, SMEs and smaller setups

Digital Marketing for SMEs and start-ups is the pre-cursor to the venture-fund raising activity. It helps to raise the start-up capital that is required for the promotion of the startup and also getting distribution of the product. This concept has been known in the ecosystem for quite a while now. Here, digital marketing is proving to be quite advantageous for the start-ups and has helped them to increase their demand, with increased visibility to its worth. The same is true in the case of other start-ups, large or small. Digital marketing has always been an excellent mode for marketing initiatives. This is backed by the fact that most start-ups and SMEs have limited funds and are making ends meet by simply selling the products in the market.


Digital Marketing for business has been one of the effective tools of marketing that has grown significantly in the last few years, it is obvious that marketers are exploring a plethora of strategies to sell their products or services and gain attention. With the masses becoming extremely busy with their professional obligations and general life events, it is the digital businesses who are latching on to this change and applying new strategies to gain attention and collect moolah.

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