Social media is a crucial part of today’s business world. Every industry uses social media platforms like Twitter, Facebook, Instagram and more. Social media has now become a part of marketing and working towards the fulfilment of marketing goals. Social media marketing is a popular concept in the marketing world. Almost every marketer uses this marketing method to increase brand value, customers, sales and more. Social media marketing is a great way of establishing a connection with potential customers.
Social media networks are widely used in marketing to spread awareness about the brand, its products and services. The effects of social media marketing on your business is exceptional, it adds credibility to your brand, enhances personalization, generates more leads, loyalty and much more.
Marketers believe that social media marketing influences customer’s purchasing decisions. However, social media is not just an effective marketing tool, it is more than that. It is not just a promotional tool rather It is more about providing support to your customer, addressing their issues and more.
The power of social media is not hidden but executing a good social media strategy can be a bit tricky. Therefore, you must utilise the benefits of social media marketing tools. It offers facilities for managing all the activities related to social media marketing, for instance, sales, promotions, communication with prospects and more. Below, you will learn about different social media marketing tools and their benefits.
Why should you use social media marketing tools?
There is no denial of the fact that social media has the power to bring effective as well positive changes in a business. It can revamp the whole image of your brand. Social media marketing is a tremendous method of building an online community. It can enhance your brand visibility and online presence. However, building a community, attracting audiences, increasing sales and more, all of these things cannot be done overnight.
It takes time, effort, money and a lot of patience. Yet, there is one way by which you can simplify this whole process of optimizing your social media marketing strategy and that is the tools. Social media marketing tools can make the process easy and convenient. Let’s take a look at the benefits of social media marketing tools –
1. It must save your time –
Social marketing tools are great for numerous reasons. Time-saving is one of them. The main objective of social media marketing tools is to save time while providing better results. You should choose those tools that can automate the marketing process. Also, make sure that the tools are functional, or else it will hamper the performance and affect your business.
There are many social networking platforms and a brand needs to be active on each one. So, these tools manage multiple profiles, gather and assemble the message from all the platforms in one place. This saves your time and effort.
2. Improves brand awareness –
Social media is famous for its ability to reach out to a diverse and large group of audience. So, marketers go for social media marketing to enhance their brand visibility and brand awareness.
Social media marketing tools are like the helping hand in the whole process. Your social media marketing tool must be able to create brand awareness. It must be able to manage your social engagement.
3. Easy to use –
Social media marketing tools not only save your time but also your efforts. It eases the marketing process. The whole process can only be simplified if the tools are easy and convenient to use. So, you should choose social media marketing tools that are user-friendly and provide expert supervision.
4. It keeps your work organized –
With too many social media campaigns, diverse audiences, different platforms and whatnot, things become a little complicated to organise. To help you overcome this problem, social media tools are effective. These tools help you clear your inbox and manage your job of listening and addressing your audiences. It helps you in clearing your inbox and keeping things in an organized manner.
5. Affordable –
Managing your social media marketing is way more affordable than you can imagine. There are multiple tools available online and many of these high-quality tools are even available for free. Some tools allow you to access some of its basic functions that are pretty much helpful and give you an option to switch to their premium version for better results.
6. It monitors your performance –
Running a marketing campaign or implementing a certain strategy is not all that it takes for a business to gain great heights of success. Every work be it small or big needs monitoring. Today’s action is going to decide the future of your business.
If you correctly analyze the performance of your campaign or strategy, you will be able to see what is working in your favour and what is not. This will also help you in future campaigns as you can implement your successful strategy to it. So, social media marketing tools allow you to monitor and analyze the performance of your marketing strategies and campaigns.
Now that you are aware of the advantages of social media marketing tools, you know how to optimise the tools and turn your campaign into a big success. So, without wasting any time, let’s learn about social media marketing tools.
Top social media marketing tools to use –
With people spending anywhere between 2 to 5 hours browsing social media platforms- it is safe to assume the tremendous potential it holds. However, with the advent of the digital world, it has become a significant part of businesses.
It can bring remarkable and positive changes to your brand but managing numerous social media platforms, profiles, audiences and works etc is not an easy task to do. Hence, you must use social media marketing tools to make your work easier.
1. Buffer –
Buffer is a mobile and web software application. It is a social media marketing tool that is specially developed to manage social media accounts. It allows you to easily post your content on various social media platforms. It offers some incredible automation features that save your time and effort. It allows you to schedule your posts on different social media networks such as Instagram, Facebook, Twitter, LinkedIn and more. This tool provides default time slots, however, you can remove these time slots whenever you want. This tool helps you review your content on social media sites.
You can analyse your posts and make changes accordingly. Its free version allows you to schedule a maximum of 10 posts at a given time. Its paid version provides access to additional features such as analytics feature, feeds feature and more. It also allows you to schedule a maximum of 100 posts at a time. This software also includes Buffer for business extension. This extended version is specially designed for businesses and corporations. However, the features are almost the same.
2. NapoleonCat –
NapoleonCat is a social media marketing tool that manages all aspects of social media marketing. It is a full-service platform that manages everything, right from publishing content to tracking conversions and monitoring and analysing your social media marketing strategy. It contains some automation features such as it automates the campaign, automatically addresses the queries and more. It lowers your response time on social media and allows you to navigate pre-sales conversions. It is a reliable marketing solution that enhances efficiency and cost savings.
The tools offer a 14-day free trial. It offers a social inbox feature to handle all social media interactions in one place and numerous advanced features for community management and collaboration. It has an advanced analytics module that helps you gather information about your competitor’s work and analyze them. It has a help centre that provides various video tutorials, contents and articles etc for beginners and new users. It allows you to eliminate spam from posts and ad comments.
3. SocialOomph –
SocialOomph is an amazing social media marketing tool that can enhance your social media productivity and engagement. It comes with an abundance of effective features that can ease your marketing strategy. It allows you to automate numerous works across social media platforms. It allows you to schedule your social media posts, blogs and tweets etc. It allows you to manage all your activities related to social media platforms such Facebook, Instagram, Twitter and LinkedIn in one place. It helps you identify noteworthy Twitter accounts using keyword search. It offers RSS feeds that automatically create blogs and social posts. Its suit is available for free and the business suit offers a 30-day free trial.
4. Talkwalker –
Talkwalker is an inclusive social media marketing tool. It helps you stay ahead of your competitors in the marketing game. You must use this tool to gather useful data that can help you in making important business decisions. It has AI-powered analysis that provides you with real-time information about online and social media happenings. It covers social networks, blogs and other platforms in almost 187languages. This social media marketing tool allows you to track more than 30,000 thousand images using Image Recognition technology. You can analyse visuals and text together.
It offers a Smart Theme analytics feature that helps you identify collaboration opportunities. You can even make your data intelligence solution. It has a Virality Map feature that allows you to learn the method of replicating viral campaigns. You can establish effective communication with your team by developing customized dashboards. It provides a free demo option along with paid versions.
5. Hootsuite –
Hootsuite is considered to be one of the best social media marketing tools. It allows you to manage all your social media profiles from a single dashboard. It comes with automation features that enhance the productivity of your social media marketing strategy and campaigns etc. It makes it convenient for you to manage and schedule your social media content. You can schedule hundreds of posts at a time and enhance your social media presence. This social media marketing tool secures your profiles, passwords and login data.
It allows you to easily organise your content and save it in the cloud. The tool addresses the incoming messages, promotes your organic content and analyzes the results across all the social media platforms. It also manages paid ads and gathers information about your competitors and market trends. It provides you with the benefit of a 30-day free trial in its professional and team plans. You can even request for demo in its business and enterprise plans.
Concluding note –
Social media marketing is a promising way of improving your brand’s online presence and gaining new customers. However, you will have to invest your time, money, effort and everything. So, to make the process easy, you must use social media marketing tools. It will make your task easy and convenient by saving your time and effort. At the same time, it will give better results. The above mentioned social media marketing tools can bring some valuable changes to your marketing strategy so, you must consider using them.