If you’re someone working within the media and communications industry, it’s important to know the newest trends in order that you’ll grow your brand’s base. Understanding the digital landscape is super important to sustain yourself online and ensure you’re aiming for the proper audience through your advertising media planning efforts.
India’s digital landscape is super diverse and is one among the most important within the world. Here’s what you would like to know:
The Social Media bases:
With over 346 million Facebook users, India has the largest user base in the world! With about 400 million users, India is WhatsApp’s largest market. If you’ve ever used Instagram, the image and video-sharing service with the second-largest user base within the world, with 120 million users in India, is additionally incredibly popular.
While WhatsApp is far and away the foremost popular instant messaging app worldwide, Telegram and Signal, among others, are quickly gaining popularity in India.
Is it surprising that YouTube has an estimated 325 million monthly active users in India and is that the hottest digital media platform within the country’s rural areas?
In much but a decade, India has transformed into a mobile-first, system media industry. In other words, following print, television, and therefore the internet, social media is that the fourth generation (4G) of media. Having a social media marketing plan is important for brands now.
Regional Content is that the Winner:
Indians are bringing unprecedented change to the media environment due to their mobile phones and affordable internet access. Content consumption is growing, and regional language material is exploding, with Hindi, Tamil, Telugu, Kannada, and Bengali at the highest of the rankings.
In India, three out of each four users utilize social media in their native tongue. Mobile internet rates in India are among rock bottom within the world, which may be a significant consideration during this respect.
All of this has resulted during a larger proportion of rural mobile internet users than in metropolitan regions. This has aided in closing the digital gap and breaking the control of a small English-language elite over content production, distribution, and consumption.
Together, the smartphone and low-cost mobile internet connection have altered all areas of human endeavor, redefining society, culture, politics, business, and therefore the media landscape across the world , and particularly in India.
During this exciting time in Indian media, industry experts and executives are mixing traditional media with digital media to achieve their objectives more efficiently and swiftly. However, we’ll witness the fastest increase in digital consumption within the future also , which can increase total media consumption.